• humorlessrepost@lemmy.world
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      4 months ago

      “Directly” is doing a lot of heavy lifting there.

      Try opening a finance company called Marcus or glasses called Warby Parker.

      • jmcs@discuss.tchncs.de
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        4 months ago

        You just need to do the kind of mess that lands you in the news in such a way that people associate Name+Trade Area with you and you alone.

        I’m pretty sure that if Madoff had tried to trademark his surname for financial services before he croaked it would have been granted.