Actual Ad Link: https://www.instagram.com/microsoft365/p/C7j8ipnxIiI/?img_index=1
Awesome article about the ad which sums it up nicely:
https://justinpot.com/watch-me-be-in-three-meetings-at-once/
Three meetings at once. It’s so funny that, when I saw people making fun of it, I assumed it was a meme or an Onion parody. Nope: Microsoft really did run this as an ad on Instagram. This is what they think we want from their supposedly world-changing technology: the ability to attend more meetings.
Now, Copilot’s ability to transcribe a meeting and highlight the key points is cool, and in theory it could make meetings more efficient. It’s easy to imagine, in a healthy work culture, where that gain in time allows people to spend more time doing the actually productive parts of their job.
Instead this ad assumes the opposite will happen. It imagines a future where we use our efficiency gains to attend more meetings. Economists sometimes talk about how the current crop of technology hasn’t lead to commensurate productivity gains—it’s a bit of a mystery in some circles. I would hold up this ad as the explanation: we are all, as a society, using the efficiency gains to attend more pointless meetings.
Even understanding that marketing people tend to be a different breed, I cannot comprehend someone who would think “we can put you in more meetings” is this super compelling pitch.
Like even accepting the premise that this works (which I don’t really), there would be any number of ads to be made about how Copilot can attend meetings for you, and you can just keep working instead and not have to be bothered with it. But no somebody made the ad thinking that increasing the meetings was the part that people are gonna get excited about.
I feel like this is the same guy who told the Kellogg’s CEO to suggest that folks struggling to pay higher prices for basics should try cereal for some meals.