• cam_i_am@lemmy.world
    link
    fedilink
    English
    arrow-up
    0
    ·
    5 months ago

    It’s more subtle than that. Obviously no one who already smokes is going to say “Oh, the packet isn’t as pretty as it used to be, guess I’ll quit smoking now.”

    It’s about the big, long-term picture. Companies spend money on branding and advertising because it works. You create the perception that your product is for a certain type of person, which makes them more inclined to buy it. By making cigarettes boring, you make them less appealing, and on average less people will smoke.

    The proof is in the pudding. Social attitudes to smoking in Australia have totally flipped within a generation or two. It used to be something that everyone did. It’s now mostly seen as a gross habit.

    • GiveMemes@jlai.lu
      link
      fedilink
      English
      arrow-up
      0
      ·
      5 months ago

      That’s true in pretty much every developed country over the past 2-3 decades lmao. The US still has branded packaging but the social attitude towards cigarettes has also completely flipped from being something everybody (including children) did to being seen as gross. I don’t see how this arbitrary law is shown to have any effect whatsoever.

    • gian @lemmy.grys.it
      link
      fedilink
      English
      arrow-up
      0
      ·
      5 months ago

      It’s about the big, long-term picture. Companies spend money on branding and advertising because it works. You create the perception that your product is for a certain type of person, which makes them more inclined to buy it. By making cigarettes boring, you make them less appealing, and on average less people will smoke.

      Fine, but if that the point, a more honest (intellectually) thing to do would be simply ban cigarettes advertising. The way it is done seems to me something like “I want to ban this but I don’t want to be the one that do it”.