Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.
The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.
The difference is that my ad blocker is quick and painless to set up, where TiVo involved some capital and planning.
For now. YouTube is already starting to dedicate serious resources to anti ad blocking. I’m sure other streaming services aren’t that far behind.
Didn’t some cable companies get all butthurt that you could fast forward through the recorded commercials?