Burger King's moldy Whopper ad is dividing marketing experts
www.cnbc.com
Burger King made headlines when it launched its latest ad — showing a Whopper going moldy — on Wednesday. But featuring mold in a food ad breaks all the rules of meal promotion, which usually involves beautifully-shot items that have been set up by stylists. CNBC spoke to several experts to get their reactions.

TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)

  • lemmytellyousomething@lemmy.dbzer0.comEnglish
    0·
    3 months ago

    In Germany, we have a guy Wallraff, who gets a job at Burger King with a fake identity every few years, just to uncover hygiene scandals every time… Reminds me of that… Nowadays, no one seems to care anymore…

    • Microw@lemm.eeEnglish
      0·
      3 months ago

      The German franchise license holders for Burgerking seem to be some of the worst around…