This is really a big step in my opinion, as language choices can shape opinions, as the article states “a ‘significant step forward’ in recognizing the preventable nature of road collisions.”
This is really a big step in my opinion, as language choices can shape opinions, as the article states “a ‘significant step forward’ in recognizing the preventable nature of road collisions.”
The official new word is “collision”.
Also “accident” is being phased out in recognition of the fact that crashes should be prevented, not considered an unavoidable or acceptable downside of automobile use.
Accident implies there is no culpability.
I think the poster was making a joke based on this image (or similar ones):
There goes the automobile industry’s last bits of influence on the public at minimizing the mechanical death machines
/s for those browsing all