IBM, a major advertiser on X, has pulled its spending from the social media platform, whose employees are grappling with what to tell its other advertisers, according to internal messages.
To be clear: Musk endorsed a tweet which used a false antisemitic conspiracy theory to tell people why “Hitler was right”
And that’s what they have adds for on X? Some software and hardware that’s like 1% of their revenue? And they are one of the biggest add buyers? That’s the insane part. It would make more sense for Samsung or apple to buy adds for phones or laptops, you know, things everyone uses. IBM doesn’t have consumer products. Why are they spending so much money on X?
The whole premise of ads on Twitter is that they’re targeted.
IBM don’t sell consumer crap. They sell smoke and mirrors to major governments and industry. They’re chasing jobs worth millions per pop. They want ads to target the people making those decisions.
Actually I saw IBM consultant for a very large corp suggested Dell terminals while IBM end user things existed. For a modern mainframe, a PC is just a terminal emulator, browser (extensively used) and a development machine.
This would only make sense if targeting rich individuals was somehow significantly more expensive. They’re showing ads to very small group of X users. Their ads cost the same as other ads. They should not be spending more than companies selling consumer products.
I think it’s like those commercials you sometimes see like during a big sporting event or something where it’s over and you’re like - what company is that and why would I care? They really do sometimes put an ad out in front of millions of eyes knowing there are only a few dozen in the audience who would care. But those eyes have the power to make million dollar purchases for their companies.