oh no whatever will they do, only having 990m revenue instead of 1.4b revenue.
Granted yeah that’s fair, a 31% revenue loss is a drastic change. Too bad they’ll never understand why and blame others. I’m sure they still were net positive in income though
Well, first of all, the CEO needs a raise. That much should be obvious.
What comes after is unsure, but layoffs are always on the table.
It turns out consumers aren’t totally mindless drones that just buy whatever you publish because you’re Ubisoft, Ubisoft.
I swear they’ve been incredibly cocky in recent years while simultaneously producing bad games, and broadcasting their stagnation and unwillingness to take risks on anything that isn’t a new revenue stream (as if being formulaic profit hounds is a strength).
I swear MBAs ruin everything. Infinite growth is a horrible horrible idea. I wish we could break out of this cycle of every big company trying to market themselves as the company that cracked the code on the infinite money glitch. The code is … make a good product and be decent to your customers; it’s an ancient code, and it’s so annoying that so many C-suite folks can’t see it.
I think about this post from last year a lot:
Navok noted that if a game costs $100 million to make over five years, it has to beat what the company could have returned investing a similar amount in the stock market over the same period.
Thinking about that quote, it sounds nonsensical
At the outset, all businesses seek to grow faster than the average/stock market. Five years later, half will do better than average, and half will do worse than average.
Saying that the half that did worse should have instead invested into the market, five years ago, is kind of meaningless.
What makes it make even less sense is imagine they could magically somehow have invested instead of creating something. Fast forward a few cycles of businesses swapping over from not beating the average and instead of actually creating anything, everybody is only investing. Except, none of them are actually creating anything.
… If he wants to be a hedge fund exec, he should just go do that. The point of a business, contrary to the Chicago School MBA nonsense, is not to generate profit. It is to make a good or service that would otherwise be impractical for an individual, in a financially sustainable manner.
Most investors are going to care about what kind of return they’re making. It’s the capital they provide that pays the paychecks.
If you want to do volunteer work on video games – I have – then that’s not an issue. But typically games are made by paid workers, and those workers won’t work without their paychecks. So they’re going to need to attract investors.
Most investors are going to care about what kind of return they’re making. It’s the capital they provide that pays the paychecks.
Maybe that’s the problem. Valve did pretty well for themselves, even before steam, without putting investors in charge of their direction.
If you want to do volunteer work on video games – I have – then that’s not an issue.
I have indeed worked on my own and others projects without financial gain but that’s orthogonal to my point.
But typically games are made by paid workers, and those workers won’t work without their paychecks.
The games industry is full of chronically under-compensated workers. Again, nowhere did I advocate for people to work for free for commercial enterprises or anything of the like.
So they’re going to need to attract investors.
That’s a pretty good example of the False Dichotomy fallacy. There are numerous alternatives that don’t involve prioritizing profit over the product or service that a business produces.
Maybe if they made some good games instead of cash grabs with game design engineered by committee.
Ubisoft: Best I can do is another Assassins Creed crammed with micro transactions and bloat ¯\_(ツ)_/¯
It’s sad because this company used to make good games.
One of the biggest video game publishers in the world and they still can’t seem to get good voice actors, animators, writers, or general game designers.
We talk about AI slop, well Ubisoft make video game slop. Quantity over quality, get a new entry in [popular series] out every year, milk the shit out of it with mtx and force shitty DRM on consumers.
Fuck Ubisoft. Genuinely wouldn’t even waste storage by pirating their games.
The real cost of Ubisoft games is your time
The schadenfreude here is delicious, alas the perils of being such a vehemently player-hostile game publisher 😂
Whatever
Good
What baffles me is how they intentionally make their games unplayable on Linux, and the same can be said about EA.
A French company that hates their customers is, like, the most stereotypical French thing to exist that isn’t a cigarette and coffee for breakfast.
