This is a very uninformed take. Giant corporations don’t “enjoy” making people mad any more than they enjoy making a product or offering a service. It’s about money, and the fact of the matter is, fascism makes a very small few very wealthy behind a facade of populism.

Also, companies didn’t follow “Diversity, Equality, and Inclusion” or “Environmental, Social and Governance” policies because they enjoyed it. They didn’t do it, because they enjoyed making misogynists, racists, and climate denialists mad. They did it because they would have faced punishment from the judiciary if they didn’t comply. Those kinds of initiatives aren’t profitable.

Now that the guardrails are gone and the wheels are off, they can profiteer and discriminate and otherwise abuse the rest of us with virtual impunity—all to “make the line go up.”