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Cake day: March 8th, 2024

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  • The idea is having tensor acceleration built into SoCs for portable devices so they can run models locally on laptops, tablets and phones.

    Because, you know, server-side ML model calculations are expensive, so offloading compute to the client makes them cheaper.

    But this gen can’t really run anything useful locally so far, as far as I can tell. Most of the demos during the ramp-up to these were thoroughly underwhelming and nowhere near what you get from server-side services.

    Of course they could have just called the “NPU” a new GPU feature and make it work closer to how this is run on dedicated GPUs, but I suppose somebody thought that branding this as a separate device was more marketable.


  • The stupid difference is supposed to be that they have some tensor math accelerators like the ones that have been on GPUs for three generations now. Except they’re small and slow and can barely run anything locally, so if you care about “AI” you’re probably using a dedicated GPU instead of a “NPU”.

    And because local AI features have been largely useless, so far there is no software that will, say, take advantage of NPU processing for stuff like image upscaling while using the GPU tensor calculations for in-game raytracing or whatever. You’re not even offloading any workload to the NPU when you’re using your GPU, regardless of what you’re using it for.

    For Apple stuff where it’s all integrated it’s probably closer to what you describe, just using the integrated GPU acceleration. I think there are some specific optimizations for the kind of tensor math used in AI as opposed to graphics, but it’s mostly the same thing.


  • This is such a hilarious bit of branding nonsense. There is no such thing as “AI PCs”.

    I mean, I technically own one, in that the branding says I do and it has a Copilot button, but… well, that’s definitely not why I purchased it and I don’t think I’ve used an “AI feature” on it. I’m not even opinionated against them, I have run local LLMs in my other computers, it’s just not a good application for the device I own that is specifically branded for “AI”.

    The stupidity of it is that my “AI device” is an ARM device, and I absolutely love the things ARM Windows does that are actually useful. I pulled up my old x64 device that I used before I got this and man, the speed of Windows Hello, how much better it handles video streams, the efficiency… I’d never go back for a portable device at this point.

    But the marketing says it’s “AI”, so once people start telling each other that “AI PCs” are bad and new AMD and Intel “AI” CPUs are released it’s anybody’s guess how the actually useful newer Windows ARM devices will fare.

    I’m still hoping that the somewhat irrational anger towards “AI” stuff subsides so we can start talking about real features now, because man, this has been a frustrating generation to parse for portable Windows devices, and we still have Android, iOS and Mac devices coming down the pipe with similar branding nonsense.




  • I mean, it’s not like accidentally running Recall once is going to automatically compromise all your data to Microsoft in perpetuity. I don’t even know what the final implementation is supposed to be, I’ll make up my mind when I can review it, not before. Ditto for Apple’s version on the new iPhones and all the other stuff being promoted right now.

    But in this case I’m just puzzled. At this point it sure looks like they installed some package or service that is probably the ground layer for the actual feature at some point, but that doesn’t mean it’s doing anything at the moment. Maybe logging the same metadata as the Win8 feature, but it’s not clear (there is a “activity history” setting in the privacy settings now, perhaps it’s part of that?).

    I mean, if anything the panic shows how tainted the Recall name has become, but that’s not new for Microsoft. That original logging feature was also widely hated, as was a lot of their search or their current, mandatory “widget” news feed that nobody has ever found useful. The question is how widely tainted it is, and whether normies will want to burn it with fire as much as the Linux-facing techies.


  • Yes. I used both and I just didn’t stick around in Masto.

    Honestly, Masto is fine but the firehose is too fast for a system without good filtering tools. I ened up on a multicolumn layout where one of the columns was frequently NSFW and at least a couple of others were entirely dominated by insular “why is Mastodon so cool and everything else so crap” weird sunk cost propaganda.

    And to be clear, I did keep a BS account to follow a bunch of celebrities from old Twitter, but I actually hang out more here than I do in BS. It’s just I do both far more than Masto.





  • That’s fair, I suppose. I’d just argue that the movie forgot to… correct him? Endgame even makes a point about how nature is healing and the air is cleaning.

    If the point was that he was wrong and misguided, the movies didn’t make that clear. Instead it was just “he’s ruthless and evil, but he maybe has a point” as an angle, which is a really weird way to frame your omnicidal nutcase.

    I get why, relatable villains are more interesting, especially if you’re going to have the entire movie revolve around him. It’s just that they went about it in a way that raises questions.


  • Well, if you’re gonna be really nerdy about it, keeping the ability of life to reproduce intact and culling 50% of the population once only gets you one slice of the doubling time back. I’m not the first to point out that Thanos started a galactic war to send the population of Earth back to 1975. Tony’s kid would still be alive by the time humanity thwarts Thanos through sheer horniness.

    He’d have been way better off by making every sentient species like 90% less likely to conceive or whatever. Except then most animals and plants would go extinct, so what’s the point. It’s really very unclear what “resource” Thanos is trying to preserve.

    So… you know, if his take doesn’t make sense in the first place, and we do know that he at least impacted animals, because the movie explicitly shows a bird showing up as a confirmation that the un-snap worked, it’s not a crazy idea to ponder all the other ways it’d be weird, counterintuitive or self-defeating. Dead gut biomes, suddenly liberated E. coli, sudden deserts and unexpected outcomes of random distributions are all fun thought experiments, I suppose.

    But mostly, it shows that it raises enough questions to break suspension of disbelief a little, which I think is the biggest sin of that particular change. The comic take is absurd, but at least it settles the question.


  • Look, we’re in the realm where the guy decided to remove 50% of all life… as a resource conservation attempt.

    Lovely movies, but the “guy’s a literal death cultist” required way less suspension of disbelief. Jilted incel Thanos pining after an annoyed Aubrey Plaza or whoever would have been way more timely, too.

    But if we’re doing it this way… 50% of the plants, algae and plankton would have died too. XKCD MUST have figured out what that’d do to the atmosphere by now, right?



  • No, he’s not conflating the thing he’s talking about with the thing he isn’t talking about because of his job title. That’s absurd.

    Never mind that I’m increasingly realizing people don’t understand what his job title actually means, you’re arguing that he shouldn’t talk about an unrelated subject because you’re pissed off at something else you understood to be related to an attribute he has, not to a thing he said. That’s a bonkers argument.

    I genuinely hate this train of thought, where people pick sides on anything and everything and get tribal about it regardless of how trivial it may be. The fact that it’s about something relatively mundane makes it more depressing, actually. That’s not to say you shouldn’t have issues with monetization or with AAA games or whatever, but it’s not sports or even politics, those issues are unrelated to the specific people working on it and they aren’t an existential struggle. Having those issues doesn’t mean you should join whoever is being hostile or insulting to people related to Ubisoft online.

    Oh, and for the record, it totally happened on Star Wars. Even if the game didn’t exist it was in the process of happening on Star Wars as a thing everywhere. But also, it happened on Star Wars Outlaws specifically.

    I’d also make a case that Outlaws didn’t do worse than expected because it had battle passes or MTX. Lots of moving parts on that one, but that’s a bigger conversation meant for a place where people aren’t having a hostility catharsis thing. We’re probably not in the collective mood for a nuanced analysis of the commercial performance of franchise creative products here.


  • It depends on what the money guy is saying and doing. I have no need to rag on people because of their job title if they’re not messing it up. Valve has had economists working on monetization for them, you don’t see audiences publicly stating that they’re sure that guy is an asshole because they work on monetization.

    And no, it’s not an unfortunate job title. This may come as a shock to people, but you DO need money to make videogames. And however you’re going to monetize yoru game, you need someone looking at that. You may not like how they’ve monetized AssCreed or Outlaws or The Crew or whatever, but they also have The Division and XDefiant and Rainbow Six Siege and Brawlhalla. I would be shocked if they didn’t have a monetization design department.

    Look, Ubisoft is struggling, particularly on the expensive AAA stuff that is their traditional bread and butter. I would say they are very late to the party at breaking free from their framework mindset where games are largely built on a bit of a template. They need a new approach to coming up with game concepts, if only for PR’s sake. But please, please, stop feeding the anti-woke mob’s bad faith nonsense and stop trying to find indivduals to try to pin structural anger about certain corners of game development. We can -should- be better than that as a community.

    Also, good for them for reversing course on the The Crew server stuff and for doing PoP The Lost Crown, that game is awesome and underrated. Would love to see them diversify into more mid-size stuff like that, because they nail it suprisingly often when they do.


  • Right.

    Except “the money guy” isn’t the monetization designer, which is what it seems this one guy has been his entire career. “The money guy” has some nondescript title, like “head of sales”, or is just the CFO of the company. Or isn’t even part of the company and just sits in a board with a bunch of other people and periodically shouts at the CEO to make more money.

    Bet Chassard was super glad when he got promoted from being a game economy designer in a bunch of mobile games and got a fancy “monetization director” title instead. Irony is a bitch, because you KNOW he wouldn’t be getting half the crap he’s getting if he still had a job with “designer” in the name.

    For the record, economy designers, monetization designers and, presumably, monetization directors, whatever the difference may be, have as much of a chance at being nice guys who care about their jobs and are attuned to their audiences as anybody else. I don’t know this guy, and I don’t know if he’s any of those things, but what he wrote doesn’t suggest that he’s not. If people dogpiling think they’re delivering karmic justice or disproving his point, they’re almost certainly doing neither.


  • I would be a lot more willing to agree with you if “nobody” hadn’t been driving a massive harassment and hate campagin complaining about “DEI”. I mean, it pops up explicitly right in the comments of the piece linked here. “Nobody” has been busy.

    I can’t believe we haven’t learned anything since “it’s about ethics in games journalism”. “It’s about monetization in AAA games” now, apparently.

    FWIW, I don’t know this guy, but I don’t believe for a second that he would love it if his competitors failed. People have a wild, distorted idea of how AAA game development works and how people making it (leadership included) look at these things. The guy went online to say he’s frustrated at seeing industry insiders siding with an online hatred campaign and people are all dogpiling because hey, his title sounds like the thing I don’t like, so the assholes being assholes online must be justified this time.

    Look, much as the heavily online audience likes to pretend otherwise, most people making these games are perfectly nice, care about what they do and even have some degree of attunement to their audiences. Corporate dynamics are more than capable of producing dysfunctional results without an evil mastermind pulling the strings.

    Also FWIW, I mostly agree with him. If you’re in the games industry get the hell off of LinkedIn comments at all (as Chassard just learned the hard way), but especially don’t be on LinkedIn cheering for colleagues doing badly. That’s just rude and unprofessional. You are allowed to keep your opinions offline and should exercise that right when it comes to commenting on your colleagues’ livelihoods.