Companies knew for decades recycling was not viable but promoted it regardless, Center for Climate Integrity study finds

Plastic producers have known for more than 30 years that recycling is not an economically or technically feasible plastic waste management solution. That has not stopped them from promoting it, according to a new report.

“The companies lied,” said Richard Wiles, president of fossil-fuel accountability advocacy group the Center for Climate Integrity (CCI), which published the report. “It’s time to hold them accountable for the damage they’ve caused.”

  • Phil_in_here@lemmy.caEnglish
    59·
    9 months ago

    The real key is local bottling where local production isn’t possible.

    Ship vats of Coca-Cola syrup to the 200 largest cities (more or less) in North America and create local bottle circulation.

    Spice it up with local bottle designs or recycling marks. Now you’ve got novelty sales, collector sales, eco-conscious sales, ‘support local’ sales…

    • Corkyskog@sh.itjust.worksEnglish
      17·
      9 months ago

      I am so confused. Isn’t that the coca cola model? Each area has some coca cola bottling franchise that services them, and they already have regional differences.

      • agent_flounder@lemmy.worldEnglish
        11·
        9 months ago

        As far as I know local bottlers have been a thing for a long time yes. I remember TV ads for soda with a tack on slogan at the end from the bottling company. “Bottled by the good guys at Kalil”