In a similar vein to the question of separating art from the artist, I think it’s also worth discussing how one approaches appreciating art despite its often industrial and commercial origins.
Edited for clarity: commercial is sort of redundant, and may have given an impression of there being issue taken with any sort of money made from art, which wasn’t the intent. Focus was intended more on industrial, i.e. bigger business, art output.
I love GOOD advertising.
I love to imagine the person who walked into the meeting with the people from comparethemarket.com and pitched them a posh european meerkat and told them the pitch that they would have an alternative website for comparing meerkats… the creativity and balls to pitch that astounds me. So I see the art and creativity in it even if it is pure corporate advertising.
One of my favorite 2D artists is JC Leyendecker, who did almost nothing except advertisements. Is style was beautiful and iconic.
There is a grocery store chain here that dose some absolutely amazing ads, that I definitely value as art and stories even if it is just an ad for food in the end.
https://youtu.be/O8WjkwCw8OE?si=fkgMepIFayX1mnmr
This is one of my favourites for the story told, you don’t even need to understand the words spoken to get.