Burger King made a statement that they’re not using surge pricing, rather they’re reducing the cost during slow hours. Uh… That’s surge pricing since they already raised the “regular” cost quite a lot.
Pricing can change for a variety of reasons
Gee, thanks
How long before pricing starts going up whenever you start an order?
Well you did increase demand when you started the ordering process
/s
One would think they could prevent price changes during the order process… This is just gouging for a little more money from the customer. I’d be surprised if they didn’t do it systematically.
Bad business practice too. Are those few cents worth them considering not to choose BK next time? As well as everyone they show/post the picture they took to?
I have a WILD solution. Stop giving them money. And somehow this never occurs to anyone on here.
that’s what they want. we’re entering the “whale economy”. why should they make and sell 10 burgers for $1 each when they could make and sell 1 burger for $10? they make the same revenue but more profit because their labor and materials could be cut by up to 90%. some idiot will keep paying because they’re impulsive or desperate or have enough money to simply not care. if nine customers are alienated for the one that opens their wallet 10x wider than usual, the investors are happy and the MBAs give themselves bonuses and celebrate. it works for mobile/f2p games, it works for saas, it works for software, it’ll work for this and it’ll work for every other industry before long. get ready for surge pricing groceries and gas and internet and power - it’s coming, under the false justification of “savings”. the unprofitable non-whales can die for all they care.
I need more context here. I know of talk about dynamic pricing, but heard they walked that back. I mean would you get the same notification if you like added bacon or a dessert on the final menus right before you hit total?
Wendy’s walked theirs back after mistakingly misadvertising their “discount” scheme in a way that was construed as surge pricing. Heh, we’ll see.
For this, can only find the Reddit source online.
Don’t know about US case law, but UK and NZ, the pricing when selecting is considered an “invitation to treat”. When the product is actually brought to checkout an offer is made at the listed price on the checkout, which can then be either accepted or declined.
Was brought up after a business was done for selling switchblade knives that were only on display - as no offer was actually made and accepted they weren’t “being sold”.
To answer your question more directly, prices listed on advertising and boards are considered “invitation”, not an offer and acceptance. It can change until the final offer and acceptance is made - bullshit but legal.
Burger King’s on the shit list then
Sic semper tyrannis
Good post, wrong community.
It’s relevant because surge pricing can be applied to rent too.
I will continue to not eat at Burger King