A lawsuit filed in California by concert giant AXS has revealed a legal and technological battle between ticket scalpers and platforms like Ticketmaster and AXS, in which scalpers have figured out how to extract “untransferable” tickets from their accounts by generating entry barcodes on parallel infrastructure that the scalpers control and which can then be sold and transferred to customers.
By reverse-engineering how Ticketmaster and AXS actually make their electronic tickets, scalpers have essentially figured out how to regenerate specific, genuine tickets that they have legally purchased from scratch onto infrastructure that they control. In doing so, they are removing the anti-scalping restrictions put on the tickets by Ticketmaster and AXS.
So Ticketmaster and AXS are suing to maintain their monopoly on scalping?
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Artists don’t have enough money in the bank to enact what would basically be a strike. If they stopped playing Ticketmaster venues, they’d basically stop playing actual venues entirely. They’d have to play tiny independent venues, where they’d end up losing money, because they physically can’t sell enough tickets to cover the cost of time, travel, paying roadies, etc. Or, the ticket prices would be inaccessibly high.
The problem with live shows is directly attributable to the effective monopoly that Ticketmaster has, allowing them to fuck over artists and venues equally.
A lot of venues require events to use ticketmaster so the artists often have no choice
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Sure, they can choose to get paid or not.
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The artist does have a choice in that they can play at a live nation venue and work through Ticketmaster, or they can find a new career because live nation has a monopoly on venues as well as ticketing. So in reality the only artists that have a choice are the Taylor Swifts that are essentially market makers, and the nobodies that aren’t selling tickets anywhere but at the door anyway.
That’s the nature of monopolies. Yes, if all artists banded (no pun intended) together and told live nation to fuck off, it would work, but getting everyone to do it won’t ever happen. So unfortunately, you have to play the game or get out. Ideally, existing laws would prevent this from happening, but our law makers and enforcers are a bunch of money hungry, corporate sluts, so we end up with this broken system.
It was also cheaper 30 years ago to pay everyone involved in that band’s tour, which all comes out of the artist’s pot of money. So a smaller venue means less for artists and the crews supporting them.
So, while doing this now sounds great, that would mean your either continuing to pay a road crew no longer needed for these much smaller tours/venues, or laying these people off (when some of these people will have been part of these crews for the bands touring lifetime).
Yes, they can choose to either NOT be a professional artist, or to work with Live Nation and Ticket Master.
It’s one, or the other.
Monopolies are the opposite of choice.