Every platform with enough technical resources should support one click unsubscribe.
I never understood the concept of making it difficult to unsubscribe. Marketers have a hard enough time getting users to open email at all. Let users help you clean up your subscriber list with an easy opt out to reduce your send cost and improve deliverability.
I always report spam without unsubscribing. It fks up their score with google.
Every platform with enough technical resources should support one click unsubscribe.
I never understood the concept of making it difficult to unsubscribe. Marketers have a hard enough time getting users to open email at all. Let users help you clean up your subscriber list with an easy opt out to reduce your send cost and improve deliverability.