Burger King's moldy Whopper ad is dividing marketing experts
www.cnbc.com
Burger King made headlines when it launched its latest ad — showing a Whopper going moldy — on Wednesday. But featuring mold in a food ad breaks all the rules of meal promotion, which usually involves beautifully-shot items that have been set up by stylists. CNBC spoke to several experts to get their reactions.

TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)

  • tpihkal@lemmy.worldEnglish
    0·
    2 months ago

    That would be soo disgusting to see if you’re hungry, but I can say, not having seen it before, it will certainly have a lasting impression on me.

    Now I just need to know if Burger King has actually rid their products of artificial stuff.

        • Silverseren@fedia.io
          0·
          2 months ago

          I did. I was asking you what you were defining it is, since “artificial” as used in the article is often not artificial, but has natural sources. Or, in some cases, are chemically identical to the natural source and thus has no meaningful biological difference.

          I don’t exactly expect news articles to understand anything about organic chemistry or biochemistry.

          • tpihkal@lemmy.worldEnglish
            0·
            2 months ago

            And off I go on my BS. I mean additional “non naturally occurring” chemicals. So things like colorants or preservatives.