The point is to hide the swears and controversial topics from the TikTok moderation AI. TikTok deprioritises videos featuring things like swears, ugly people, controversial topics, and certain imagery. If you want to have reach, you need to use shitty codewords that everyone can see through but the algorithm has not been updated to include yet.
What I find much more interesting is the way the broader American(ised) culture(s) treat “the n-word”. It’s the exact same thing the kids do with swears, but across all ages on all media.
The point is to hide the swears and controversial topics from the TikTok moderation AI. TikTok deprioritises videos featuring things like swears, ugly people, controversial topics, and certain imagery. If you want to have reach, you need to use shitty codewords that everyone can see through but the algorithm has not been updated to include yet.
What I find much more interesting is the way the broader American(ised) culture(s) treat “the n-word”. It’s the exact same thing the kids do with swears, but across all ages on all media.
TikTok’s moderation is why people regularly say “un-alive” nowadays instead of “suicide.”