QR codes are not meant for humans to read, they are meant for machines to read. Why do they want to make QR codes round or make them heart-shaped when they could just embrace the brutalist geometric QR code?
I mean why make art when people could just embrace the brutalist simplicity of a brick wall?
Because if it exists it’s a possible vector for human expression
Also you have to convince the human to scan it
Marketing is all about trying to stand out. Lots of companies just slap a default QR on their product and call it a day. Other companies invest a little bit more time and effort to make their products slightly prettier than the competition. Maybe that will increase sales by 0.1%. At least they hope so.
What I enjoy thinking about is the futility of a QR code on an Interstate billboard or in the last 5 seconds of a TV spot.
Hell yeah! Or how about menus that have to be scanned to be readable?
You want consumer engagement. Tip the scales in your favor as much as possible
While ensure consumer doesnt get any benefits beyond what is needed to make the sale lol
So people will scan them
Because they are weak, and seek the mercy of the gods through “beauty”
The 3 Marketeers.
