Here’s Why I Decided To Buy ‘InfoWars’ By Bryce P. Tetraeder, Global Tetrahedron CEO ☞ https://theonion.com/heres-why-i-decided-to-buy-infowars/

And let me say, I really do see it as a family. Much like family members, our brands are abstract nodes of wealth, interchangeable assets for their patriarch to absorb and discard according to the opaque whims of the market. And just like family members, our brands regard one another with mutual suspicion and malice.

🤣

    • half_fiction@lemmy.dbzer0.com
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      1 month ago

      It was being auctioned for the victims but there was also the real risk that a supporter would win who would let him he continue on business as usual. So definitely money well spent.

    • Troy@lemmy.ca
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      1 month ago

      Probably the money paid for whomever Alex Jones lost lawsuits against – so like Sandy Hook victims.

    • ricecake@sh.itjust.works
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      1 month ago

      The assets were auctioned off to pay his debt to the families of the Sandy Hook shooting.
      So effectively they gave money to the families of children killed in a school shooting that he slandered in cruel and vile ways.

      Given that the families pretty reasonably dislike him, the added bonus of his creation being used to openly mock him and promote a message they endorse is quality icing on the cake.

      • half_fiction@lemmy.dbzer0.com
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        1 month ago

        One thing the headlines aren’t mentioning is that the families actually even helped fund a portion of the Onion’s bid.

        In order to make the bid work, a lawyer representing the families told CNN that the families “agreed to forgo a portion of their recovery to increase the overall value of the Onion’s bid, enabling its success”.

        • ricecake@sh.itjust.works
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          1 month ago

          Ha! I didn’t see that at first. I love “fuck you so hard that we can and will put a significant dollar value on it being more humiliating”.

    • Ultraviolet@lemmy.world
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      1 month ago

      To quote the Onion themselves:

      No price would be too high for such a cornucopia of malleable assets and minds. And yet, in a stroke of good fortune, a formidable special interest group has outwitted the hapless owner of InfoWars (a forgettable man with an already-forgotten name) and forced him to sell it at a steep bargain: less than one trillion dollars.

      • Gork@lemm.ee
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        1 month ago

        Their adherence to the technically correct is awe-inspiring.

  • zarkanian@sh.itjust.works
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    1 month ago

    My favorite part of this:

    …Collins said that “part of the reason we did bought InfoWars is because people on Bluesky told us it would be funny to buy InfoWars” adding that “those people were right” this “is the funniest thing that has ever happened”.

  • zbyte64@awful.systems
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    1 month ago

    Musk just had a judge in Texas say they’re going to review the bid. I guess we know who the other bidder was now.

  • Rivalarrival@lemmy.today
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    1 month ago

    The Onion buys rightwing conspiracy theory site Infowars with plans to make it ‘very funny, very stupid’

    They’re halfway there already.

  • qyron@sopuli.xyz
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    1 month ago

    This is what I call a master class on starting a soft revolution: you take over a symbol of the opposite ideology, in the most outrageous and ridiculous way, make it known to all, and completely subvert it and deconstruct it, piece by piece, until it stops making any sense to its former self.