This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
Just imagine coming up with shit like this being the only job you can find and not jumping off a building instead.
Willing to bet uBlock Origin will make it so I never see a single one of these ads.
Firefox forever.
And Revanced for android is just 😘🤌 chef’s kiss.
Revanced.
It won’t bother me at all.
Or just stop being dependent on Google and use PeerTube and Odysee.
It’s your choice.
Google seems bound and determined to destroy itself trying to escalate it’s profits from “staggering” to “colossal.” The search is so bad AI is actually better, and that’s saying something. And now they want to enshittify YouTube? Okay. I’m sure it won’t die right away, but this will be one of the thousands cuts.
laughs in uBlock Origin
Laughs in FreeTube.
… Revanced
I just pay for premium. Worth every penny with the amount of YouTube we watch.
I’m with you, paying is better than supporting the Ad business.
I just wish YouTube did not treat paying customers like criminals with the app based restrictions.
Why pay when there’s a free option?
The free option is not sustainable and does not reward the correct customer/business relationship.
Use Freetube or Invidious, problem solved.
Only Freetube is being actively attacked by Google and Invidious is basically dead.
Use NewPipe or its forks
For future readers: Freetube currently works. Using it right now. Invidious works too, granted some instance do not. One needs to look for ones that are currently active.
You should pay off you don’t like the ads.
YT + Music is a fantastic value.
Queue a line of people screaming it’s trash while not being able to get over their addiction of the service.
I will pay only when Google ensure that my data will not be used for any type of advertising or AI training (this obviously includes selling to third parties). Months ago I read around, I don’t know if it’s true, that even those with a premium account will see ads. If that proves true, it means I will never make the subscription. It’s pretty simple.
Then deal with the ads 🤷♂️
Nah, don’t pay Google with money or data. They already have enough.
Nah, I don’t like ads. Too much work to play cat and mouse over ad blockers.
I have installed uBlockOrigin once and have literally not done any configuring since then. Not a really good cat it seems.
Agree. I love my ad blockers and 🏴☠️ but I happily pay for YouTube because it’s given me so much over the years
Firefox + uBlock origin
