This is the best summary I could come up with:
Hyundai confirmed the pause in a statement to NBC News late Wednesday and said it was taking its brand safety concerns to Musk’s company.
“We have paused our ads on X and are speaking to X directly about brand safety to ensure this issue is addressed,” Hyundai said in the statement.
Joe Benarroch, head of business operations at X, confirmed the Hyundai pause in an email Thursday in response to questions.
Benarroch also said a Holocaust-denial post that appeared adjacent to a Hyundai ad would get a label as violating X’s policy on “violent event denial.”
The recent Hyundai ad in question ran on the profile of a user who has defended Nazi leader Adolf Hitler and pushed antisemitic conspiracy theories.
Another X advertiser, IQAir, said it was adjusting its settings on the platform after NBC News found one of its ads running adjacent to Holocaust denial.
The original article contains 975 words, the summary contains 147 words. Saved 85%. I’m a bot and I’m open source!
Gee, who ever thought there would be racist content from a site owned by Apartheid Boy? And of course, he probably denies it exists in spite of clear evidence to the contrary. He literally defamed the Anti-Defamation League when they called him out on him jerking it to his Nazi fantasies. Then I think he cried to his mommy, who looks like the Bride of Frankenstein.
hey, his mom is hot. I think most of us with an interest want to fuck someone who looks like his mom. and I think he should know that.
Pause? Not Canceled?
Maybe waiting to see which side comes out on top. Kinda like Volkswagen. (Yes I know I didn’t exactly happen like that)
Imagine a species surviving world war 2 and the Holocaust then still being pro-nazi. So fucking stupid.
Its horrifying when you look at the election results in Germany how many are voting for the so called Afd.
They are all fascists directly from the book and a leader of a county party of the AfD. He regularly uses Methpors from the NS Regime. You can call him a fascist on the street without it being as that is a fact according to a court.
And still, they got 10% in the last generall election 2021.
Eh, I live in the US where people still pine for the fucking confederacy because they love slavery and racism. Of course people are gonna keep the nazi hate machine going.
didn’t kill enough of em, I’m telling you. always the mistake.
Imagine being so filled with hate that you sympathize with Nazis.
I can’t.
They don’t sympathize with nazis. They see fascism as a necessary evil to preserve their power, which they value more than even the continuity of the species or the well-being of their descendants.
It’s like the One Ring, you can argue you’ll use it ethically or to do good, but ultimately it means employing Ringwraiths to take care of those who might stop you.
That kind of feels like a distinction without a difference.
Read it this way: They don’t sympathize with Nazis, rather they are Nazis. More accurately, they’re what drives fascist movements of autocracy and genocide into popularity. They’re not just on the inside, but at the heart.
nor I.
and I’m really angry, so clearly it takes more than hate.
Guess what they say is true: times change, people don’t.
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love the choice of domain BTW.
fuck porn on main, let’s do main on porn.
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It is shocking that they waited this long.
is the word you were looking for ‘disappointing’?
because yes.
“paused”
Yes paused long enough to post their complaint.
I expect they will increase the number of ads when they resume.
I forget x is Twitter and took me a while to figure out that X isn’t a car model of Hyundai
X is a single letter most commonly used as a variable in algebra and other math courses. Also commonly used for loops when writing code.
Hyundai wouldn’t be dumb enough to name one of their cars a single letter. Even back when Toyota had the Scion brand, they named their models the xA and xB, because naming anything a single letter is fucking retarded. Do we not have language in our society still? Must we revert to monke and just make single syllable noises?
I say, companies all around should start rebranding as single letters. Apple will be A. AMD will also be A. Samsung S, Starbucks also S. This would be hilarious to show how dumb Elon is.
yeah I’m gonna grab my h brand magic wand but its weirdly sweet and soft and tastes really good.
why dont we have gummy sex toys that vibrate?
X was a window system for Unix-like operating systems long before Elon Musk decided that would be a good name for the social media platform he bought.
Lol, I’ll take nazi ads over crypto ads. One party is at least honest about their desire to ruin others… What a world we live in.
IDK, I like the crypto ads, it’s good practice to figure out how they’re trying to take my money.
True ;)
Oh drag. Less ads about a shitty car brand. darn.
Only if you’re a twitter user. Otherwise, that marketing budget will just be spent elsewhere.
Then again, why any user of this community would browse without an adblocker is beyond me.
Bit late to the party, must be a combination of language barrier and declining effectiveness of ads on a dying platform.
it’s a meme in the marketing community to ask “what’s the ROI on brand awareness”
there is no demonstrable “effectiveness” - you’re just ensuring that enough people know your brand.
By that exact metric Twitter is declining. Less twitter users, less engagement, less return on investment for ads on the platform. That said, the decline is only something like 360M to 330M over a few years, not a huge deal.
A caveat to this is most ads go through an automated bidding process similar to Google’s advertisement, and the companies only pay per ad seen by a user.
I don’t imagine that the people over at Hyundai Motor America have a hard time with English. This was merely not knowing/caring until it became a problem.
I’m operating under the assumption that the US Headquarters have to listen to the SK Headquarters, but who knows what goes on behind closed doors.
Not saying Hyundai America doesn’t listen to Hyundai Global, but if they have to wait for Global to pull an ad then there are some serious management issues.
I’m not saying the decision has to come from global, but a decision from global would explain why the decision came so late.
Pauses…they’ll probably be back once this blows over.
Yeah, I’ve seen variations of this headline a million times. Tbh while I certainly approve of not giving Elon money, at this point I can only think moves like this as performative actions to get some free good PR.
I’m sure this is a given reason.
I can’t help think posting ads on a platform owned by the head of a rival car company just as that company is tanking out and desperately flailing around to improve sales might be inadvisable for a whole host of reasons, though.
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A clsssic!