The magic about collective action is that the everyday-normal-coorperation of humans comes up with solutions for everyone. The pointer to individual decision-making in lack of collective action thus doesn’t work as a measure of how serious people are.

Also seen in episodes like

“Oh, you are wearing shoes made under unfair conditions?!”

And

“Oh there is fossil fuel in your energy consumption?”

Or

“Oh if you like democracy so much, why do you exist in a not-so-democratic-country?”