Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

cross-posted from: https://beehaw.org/post/15345295

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • Nougat@fedia.ioM
    37·
    3 months ago

    As someone who incessantly gets cold emails from vendors wanting to sell things which are “AI-driven,” they all come off as making promises they can’t fulfill, because LLMs are not intelligent. They cannot assess the truth or falsity of the output they produce. LLMs will tell you what you are most likely to want to hear, based on the data they have been trained on.

    “AI” is nothing more than a buzzword right now, and people who are influenced by its use are dumb.

    • Lost_My_Mind@lemmy.worldM
      13·
      3 months ago

      I’m not sure anyone besides CEO types and people looking to sell it to you are even moderately influenced by AI.

      My dad is an idiot, but when he calls a call center first thing he does is yell “ARE YOU A HUMAN OR A ROBOT???”

      And if the voice isn’t confused, and telling him to calm down, he hangs up. His logic is that if it were a bot, it would just proceed as normal, whereas an actual human would be put off by him.

      So then, if the person is responding off put, he yells “WHY ARE YOU CALLING ME TO LICK MY TOES???”

      And if they answer in an offput/confused voice he knows they’re real. He says “one day they’ll catch on, and program in offput voices, but they’ll NEVER program in anything about licking elderly mens toes.”

      So even my dad hates AI.