Advertisers plan to withdraw from X in record numbers | CNN Business
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A record number of firms plan to cut advertising spend on X next year because of concerns that extreme content on the platform could damage their brands, dealing another blow to the financial fortunes of Elon Musk’s social media company.
  • don@lemm.eeEnglish
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    14 days ago

    Well he did tell them to go fuck themselves, so it’d make sense for them to decide to just fuck right off.

    • b161@lemmy.blahaj.zoneEnglish
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      14 days ago

      Yup. Every company still on there is a Nazi brand. If they actually cared about that they’d pull their ads immediately.

    • Nollij@sopuli.xyzEnglish
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      14 days ago

      Often there are contracts. Sometimes for a very long time, often multi-year. There are sometimes escape clauses (like a morality clause for a spokesperson), but these aren’t easy to invoke.

      I suspect many of them are up for annual review/renewal, when they can be terminated without penalty. It might also just be an attempt to get better terms.

    • Tylerdurdon@lemmy.worldEnglish
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      14 days ago

      Money has been spent, budgets committed, etc. Think of it like steering a large ship. You may turn the wheel immediately, but the ship will take time to adjust it’s course.

  • itsgroundhogdayagain@lemmy.mlEnglish
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    14 days ago

    If you are wondering, some of the companies still advertising on Twitter are Samsung, State Farm, The Athletic, and DirecTV.

    • xtr0n@sh.itjust.worksEnglish
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      14 days ago

      I’m going to contact my State Farm agent about this. Maybe Geico or Progressive are more adverse to Nazis.

  • circuitfarmer@lemmy.sdf.orgEnglish
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    14 days ago

    Elon has fucked around so much at this point, he should eventually be enduring a never-ending streak of find outs.

  • Engywuck@lemm.eeEnglish
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    14 days ago

    About fucking time. I’m just sick of the “news” about X. Hopefully it disappears for good.

  • Imgonnatrythis@sh.itjust.worksEnglish
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    14 days ago

    If Nike is one of these planning to withdrawal advertising with them I’ll be very disappointed. They need to just do it.

    Sounds like they are trying to double dip by still using it as an ad platform but saying they are working on backing out but also appealing to people that hate bigoted idiots as well.

  • cmrn@lemmy.worldEnglish
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    14 days ago

    I’d love to know the returns any of these companies are getting on advertising there… it was already pretty bleak before the takeover.