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Never understood this. Study after study tells us how much more it costs to find a new customer, instead of retaining an existing one.
This also works for Employees.
"I’ve been here 15 years. Can I get paid what the new hires get?
“Oh fuck no. No no no. Can’t believe you would ever suggest that.”
Change job all few years.
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Aboit ten years ago I had XM Radio in my car. Came for free for the first year, then renewed me for $30 for the following year as part of the promo of getting the car. I occasionally used the service for Comedy Central radio and a couple other things, but was largely playing audio off my phone from Spotify/MP3s.
After those two years an XM rep called me since my subscription was about to expire. They wanted $15/mo or $150 for the year. I laughed and said the most I’d pay would be $50 for a year. They tried to argue with me before I cut them off and told them “Look, here’s the deal. Either you find me some special that brings the price down to that rate and get some money from me or you get no money from me since I’ll be canceling my service. You’re selling a service that I don’t need and has limited benefit to me that my phone hooked up to my car can’t do.”. After a few minutes they found me a special and got approval from their manager. That wound up being my last year of using the service.
It’s dumb how much publically traded companies try to squeeze their" customers" and staff to drive up value for their true customers, the share holders. It’s such a short term view on life and value.
The value proposition of satellite radio is so incredibly bad for the overwhelming majority of people I don’t understand how they’re still in business.
Also the quality is awful. If I wanted audible compression artifacts I could dust off my late 90s mp3 collection.
They’ve got a deal that’s three years for $99 but you have to really push them to offer it to you. They say it’s for new customers only but it really isn’t.
This reminds me of the people you see in stores who are trying to sell you on a phone plan. I have mint mobile and pay like $15 a month for my plan which has more than enough data. They asked how much I currently pay and I told them it and they just immediately gave up and were like yeah we can’t match that.
Don’t know how that happened but my bill keeps decreasing and they just gave me an extra 25g of data so I now have 110g for 25$+tx 🤷 I’ve been with the same provider (Koodo in Canada) for years and change plan to get a better one every now and then but it’s usually more data for the same price and I’ve got a 20$ rebate on every bill for some reason…
Hello, I would like 25 grams of data please!
If they use the phrasing “new or returning customers” you can just cancel your service then sign up again.
I benefit from this because I’m always a returning customer.
Every time I have a service I haven’t cancelled in awhile, I go cancel and resubscribe just to make sure they haven’t hidden the cancel button.
