There are hundreds of more or less similar land listings in the city. Their average price is $x/m2.
To make this land unique, owner worked on the land and made it look pretty. It is no longer a pure investment decision for the buyer. It is has recreational value.
Owner wants to sell at $3x/m2.
Can marketing make that happen?
Marketing can mean showing this listing to 1M people like Ryan Serhant does on Youtube.
I’m going to go out on a limb here and say you’re not in North America. I don’t think there’s anywhere you can buy land for $5k in a city around here. This changes things unfortunately,
For smaller values of land you want it to be more of an impulse purchase rather than logical one.
If you’re in a country where $15k is a substantial sum of money, then this simply won’t work.
If you want this to work you need customers who won’t even bother comparing it to other properties, you need to make it easy for them to see way more than $15k of value for their life (camping, relaxing, sporting, etc.) and make it REALLY easy for them to buy.
Scam or not, you should at the Timeshare industry as an example of how this is normally done.
Price per Square Meter to Buy Apartment Outside of Centre – $1500/m2 Volkswagen Golf 1.4 90 KW Trendline (Or Equivalent New Car) – $45K International Primary School, Yearly for 1 Child – $12K
I think there is enough wealthy people in the city.
Btw $5K land would be priced at $20/m2. It is the current market rate
I thought about offering things like free monthly massages, gardening lessons, community events, weekly dinners, etc but I think most people just want to be left alone. I think most value I can create is by making the land look pretty. But I might be wrong. Any ideas on that?