• theshonen8899@lemmy.world
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    2 months ago

    I’m a software engineer at AWS and work on video content delivery for services like Netflix. The idea that one single ad could cover the cost of delivering a video that’s been replicated in multiple servers, multiple regions, multiple countries throughout the world is pretty hilarious. No matter how much money you think YouTube is making I can almost guarantee it’s not enough. There is a reason there is no significant competition in this space, it makes no money.

    • joneskind@lemmy.world
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      2 months ago

      What’s less sustainable is centralized web. You must know that since you work for Amazon, right?

      When PopcornTime was still a thing you could watch adfree any movie you’d like even in 4K because resources were shared through peer to peer.

      Now, YouTube gets up to 12$ RPM, content creators get maybe 40% of that. With 2 prerolls and 2 midrolls + banners they get plenty enough money to make things work. Google has the most aggressive VASTs of the market. They are everywhere, called multiple times per pages.

      Spare us your tears.

      Besides, no significant competition? Is that a joke?

      • theshonen8899@lemmy.world
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        2 months ago

        If you think it’s sustainable you can create a new service yourself, no one is stopping you. I’ve done cost estimations for projects with 1M+ customers and the margins are so tight we’ve killed at least a dozen services despite pouring months or years of effort into their designs and prototypes. It’s easy for you to complain about freebies from your couch but the reality is that if someone could make a better service than YouTube, they already would have. “Spare is your tears” lol.

        • Bahnd Rollard@lemmy.world
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          2 months ago

          Question that pertains to general hosting at those scales. In your opinion what costs more, distributing a piece of content that will get 1M views, or 1000 pieces of content that will get 1000 each? I know the math wont add up, but I dont know where the cost bottleneck is. Is hosting something even though it isnt used or that viral spike in views that kills attempts to make a smaller service like this?

    • zalgotext@sh.itjust.works
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      2 months ago

      It’s not really a single ad though, right? It’s a single ad per view. I realize that each view costs money, but at some point you’re just paying for bandwidth, after paying the upfront replication costs right? Assuming replication is an upfront cost, I might be misunderstanding there. If that’s true though, then surely there’s a breakpoint where ads start making money. Though I suppose if that breakpoint is like a million views, your point basically still stands.

      • Aux@lemmy.world
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        2 months ago

        You’re forgetting amortization. You can’t copy a video file to a drive and expect it to last forever. It requires energy to run and the drivers break down over time. Google is one of the largest consumers of HDDs and SSDs in the world. Plus you need to pay engineers who maintain the whole thing, pay the finance team to make orders, etc. And then you have to have recycling and logistics. I bet they dispose of the whole truck loads of old drives every day, you can’t put that many in your recycling bin and call it a day.

      • joneskind@lemmy.world
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        2 months ago

        Unfortunately, YouTube exists because content creators make money out of the ads.

        But free content video is possible with a peer to peer protocol. The content creator get the responsibility to keep the seed alive. The more popular, the more it gets shared, the more it’s available.

        But content creators don’t work for free, and public libraries don’t have the resources to store all the dumb content people deem necessary to make.

        Reminder: give money to Wikipedia. This thing is a miracle.