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misk@sopuli.xyz to Games@sh.itjust.worksEnglish · 1 year ago

Ikea is hiring UK workers for its new store in Roblox

www.eurogamer.net

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Ikea is hiring UK workers for its new store in Roblox

www.eurogamer.net

misk@sopuli.xyz to Games@sh.itjust.worksEnglish · 1 year ago
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Swedish store and home of flatpack furniture Ikea is hiring 10 people from the UK and Ireland to assist with the running of a virtual store in Roblox.
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  • DrCake@lemmy.world
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    1 year ago

    Am I missing something, because I’d imagine the target audience for Roblox is not the same as the one in the market for a new bed side table?

    • CaptainSpaceman@lemmy.world
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      1 year ago

      It is not just Ikea that is using Roblox to expand its reach. Netflix is also coming to Roblox, with the streaming giant recently revealing its “digital theme park” on the gaming platform, known as Nextworld. This will essentially acts as a hub where players can access areas, characters and games based on Netflix properties, such as Stranger Things and One Piece.

      Seems like a way to get branding imprinted on young people. Plus IKEA is a budget brand, so makes sense to target future college dorm folks.

      • Mirodir@discuss.tchncs.de
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        1 year ago

        Somehow Roblox has become the Metaverse Meta was trying to build…

        • pewgar_seemsimandroid@lemmy.blahaj.zone
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          1 year ago

          yeah, it’s fine.

  • itsgroundhogdayagain@lemmy.ml
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    1 year ago

    I can’t wait to try the Roblox meatballs

  • redcalcium@lemmy.institute
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    1 year ago

    Does this mean Roblox is becoming this generation’s Second Life now?

    • NoIWontPickAName@kbin.earth
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      1 year ago

      There is one of the ancients

    • OsaErisXero@kbin.run
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      1 year ago

      I would argue that’s VRChat. Idk what roblox is becoming.

      • Duamerthrax@lemmy.world
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        1 year ago

        Children and groomers. That’s who roblox is for.

    • Aatube@kbin.melroy.org
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      1 year ago

      that was what they were always going towards

  • cafuneandchill@lemmy.world
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    1 year ago

    What the fuck

  • Diplomjodler@lemmy.world
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    1 year ago

    Roblox is the new Second Life, then?

  • Etterra@lemmy.world
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    1 year ago

    I hate this cancer of a game and this just illustrates once again why that hate is well deserved.

  • steeznson@lemmy.world
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    1 year ago

    A boring dystopia

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