Lionsgate has become the first significant Hollywood studio to go all-in on AI. The company today announced a “first-of-its-kind” partnership with AI research company Runway to create and train an exclusive new AI model based on its portfolio of film and tv content.
Lionsgate’s exclusive model will be used to generate what it calls “cinematic video” which can then be further iterated using Runway’s technology. The goal is to save money – “millions and millions of dollars” according to Lionsgate studio vice chairman Michael Burns – by having filmmakers and creators use its AI model to replace artists in production tasks such as storyboarding.
In corporate jargon terminology, Burns said that AI will be used to “develop cutting-edge, capital-efficient content creation opportunities.” He added that “several of our filmmakers are already excited about its potential applications to their pre-production and post-production process.”
By design, AI is only able to regurgitate the info it’s been trained on in a slightly different pattern. So I’m not sure how this is supposed to work out.
I have a better proposal for you, Lionsgate: cut the CEO and all their cronies. I’m pretty sure you’ll save a lot more money that way, while keeping the people who actually produce the stuff that makes you money.
What a horrible timeline.
Replacing the CEO with A.I. will also save “millions and millions of dollars”.
It seems most movies these days are just rehashing old content anyway - why not automate it?
so it’s not enough that we’re getting a bunch of remakes of remakes. We’re now going to get the average of all of them.
Complete model collapse can’t come soon enough.
Happy Cakeday! 🍰🎂
Thanks! I was having so much fun I didn’t notice.
Every artist in every field just walk away right now let them let AI take over. They will be begging you to come back in due time and you should force them to give you a pay raise.
It’s not like Lionsgate films were ever that good or interesting to begin with. A small loss imo
Lmao if I held stock I’d dump it so fast.
Sure, a bunch of people are gonna lose their incomes and our product is going to get worse, but think of the savings!
So boycott Lionsgate now. Easy enough.
Cutting out everyone but the middleman
I have little interest in seeing AI vfx, but literally 0 in seeing AI stories. Fuck them
I’d say boycott, but odds are the movies will be so generic nobody will want to watch them anyway.
