Reframe spending as stimulating the economy.

Create jobs through a green new deal that allows for upeard mobility for the motivated. Small business grants.

Create tax incentives for, endorse and give loam grants to businesses that provide workers with a share of a company. Whether co-op type thing or convoluted stock share program.

Young men want to matter, and they want to see the results of their effort.

Maybe stop hating their guts…

The reality of this all is rather complex but I think the greatest issue is fundamentally the empathy gap. Men’s issues are not recognized as issues, they’re just dismissed out of hand. I’m talking about the easy things like the sentencing and education gaps.

We need to start the discourse that these are very real problems that are worth addressing.

Another problem I personally run into is how it’s acceptable to discriminate against men, “kill all men” is acceptable but “kill all race” isn’t. Neither should be and we don’t recognize it as a problem, instead defaulting to arguments that are considered horrendous in another context.

Maybe like, one day you are gonna need the social safety net, even if you’re a very strong cis het guy.

One you’re gonna be old. One day you’re gonna be fired without notice when your car breaks down. One day your girlfriend might have a surprise pregnancy you can’t deal with.

Just brainstorming but I would start with saying, sure this doesn’t benefit you right now, cause you got the luck of the draw, but one day we will all need help

Legit I think it’s to shift the focus away from helping other people for the sake of being nice and onto uniting together to fight a common enemy - the bosses, corporations, etc. Dale the machinist from Alabama isn’t going to go to the protest to protect trans latinx PoC out of the kidness of his own heart but he might if he realizes it’s part of a larger project to go out to take back his rights from the people fucking him over, and fuck over his boss. Young men are drawn to masculinity and militaristic language right now, and left wing politics can be easily framed in those terms. Yes, being good to other people should be good in its own right but a lot of people don’t see it that way and we need to get them on our side too.

1. Stop dismissing that men have problems which require addressing

A lot of people say things like “men have it the best, they don’t need help!” That’s nonsense. Everyone who is dealing with problems and is suffering needs help. Helping men doesn’t mean you stop helping women, we should help everyone who needs help.

2. Stop purity tests and infighting

Progressives today are truly awful when it comes to this. I’m not talking about including nazis, I’m talking about attacking people who agree with you on 90% of topics. Like if someone thinks trans people should be totally treated as the gender they express in every facet of society, except they shouldn’t be allowed to compete in women’s physical sports competitions.

3. Messaging needs HUGE improvement

This is another one that progressives have a terrible problem with. They do a terrible job of letting people know how they’re being helped, and they also use language that gives the impression that they’re against you. For example “the patriarchy” is a terrible term that makes men feel attacked, even though that’s not what it’s about at all. What most people actually mean to refer to is “gender norms”, meaning concepts like ‘men should fuck a lot of women and not express their emotions’. “Gender norms” is a much more accurate term and it doesn’t make men feel like they’re being attacked.

Look at what men are missing and how the right is selling it to them.

Men aren’t doing so hot right now, emotionally and mentally. They feel like they are not manly, and criticized for trying to be manly or liking manly things. There’s a lack of transitions into manhood, and the bar that is seen as a successful man with a good career is pretty much impossible.

If you have a poor paying job, you’re not manly. If you have a well paying job but it’s blue collar you’re not manly because you’re a dumb working stiff. If you have a white collar job you’re not manly because you’re not doing anything tough with your body. Maybe if you’re a CEO who owns the company but also does rock climbing and bear fighting are you seen as manly enough, maybe.

Then you have these guys, your Andrew Tates and so on, who act very manly and tell you it’s ok to be a man and then spout off some of the most toxic, asinine shit saying that’s how you be a man. And young guys fall for it because they aren’t shown any alternative.

Then on the left you have people who speak ill of men as a whole, and manliness as a whole. Sometimes the criticisms are correct, but a lot of times it’s presented as men overall. If you try to say that it’s not every man out there who’s a monster, you get blasted with criticism for saying “not all men”. They also don’t provide anything positive or solutions for feeling manly, with the best they can be offered is to be more like women.

So young men, especially young cishet men, are actively pushed away from leftist spaces, leaving them feeling demonized by those spaces, and actively pandered to by the right which are offering mind poison dressed up as solutions.

So what do we do? There’s a few things to fix.

1. leftist media has to stop demonizing men and start demonizing actions. Instead of saying “men are rapists” start saying “rapists are bad”. When people start to say things like “cis people are shit” other people need to call them out of it, because if you’re supposed to be the side that accepts people’s gender identity, it should be for all gender identities. It can feel cathartic to rail against the majority demographic, especially when people of that demographic have hurt you, but if you feel that it’s unfair to rail against a group because of the actions of a few members of it, that should apply to all groups. Things like “what’s wrong with the straights” doesn’t help build bonds with allies, and it turns young men away from leftist spaces.

2. there needs to be validation and recognition from the left for problems men have, like suicide, workplace death and heavier prison sentencing. The left needs to show that they are trying to fix these problems, too, instead of telling young men to suck it up and be a man about it because they are the oppressor demographic.

3. there needs to be people who counter toxic masculinity, not with telling men to be more like women, but with positive masculinity. If a man is having emotional or mental problems, toxic masculinity says to push that down. Femininity says it’s ok to be soft and vulnerable. Positive masculinity would say that a real man is true to himself and his feelings and expresses then freely, even if others might ridicule him for it. There’s a subtle difference, and the end result of femininity’s and positive masculinity’s tactic might be the same, i.e. the man expresses those feelings, but the way that they get there is very different. The former makes the man feel less validated in his identity, while the latter uplifts it. The memes where they say stuff like “I always tell my homies I love them before they go to bed” actually work.

4. leftist influencers need to make fighting for the rights of minorities seem manly. Badass. Like a hero. Worthy of praise and celebration.

5. while they won’t get the financial and political backing that the toxic male influencers get, there needs to be positive male influencers who talk about masculinity in a positive way, while promoting the ideas above. There needs to be an alternative, who acts manly but in the fun, positive way, that validates young men’s feelings of inadequacy, frustration, and isolation, while promoting an egalitarian perspective.

6. there needs to be a cultural shift in what makes a man. A shift away from dying in battle or becoming a tycoon, and a resurgence of the working class hero. Mass media itself needs to change and promote positive male figures. It can work and be popular, like in Avatar the Last Airbender. We need to show men that they are still men, and still worthy of love, respect and adoration, even if they aren’t a super soldier or a wealthy elite. A lot of this is counter to capitalistic goals, so it may have to be subversive, but eventually it needs to be made the norm.

7. other men need to continue to step up and speak out about injustice towards minorities and against toxic masculinity behaviors in the day to day, and start decrying those behaviors as unmanly. People need to call Andrew Tate and the like unmanly.

8. ideally, the men’s rights movement should be absorbed by the left and the toxic incels kicked out. It should be done in the name of gender equality. Fixing only woman’s problems won’t solve the patriarchy (which could be changed to a different term so everyone feels like it’s less of an us vs them) and feminists should try to help solve men’s problems directly rather than indirectly. Young men would see feminism as more appealing if feminists actually focused on men’s problems as well, rather than ignoring or worse, demonizing them. Feminism could be rebranded as an egalitarian movement for all sexes and genders, maybe get a name change. If the patriarchy affects everyone, then the focus should be on everyone. Maybe it would have to be a whole new movement entirely.

So it’s a larger problem than just getting more leftist male influencers, and some of those problems are systematic. Some can get worked on today. Talking about masculinity in a positive way, promotive equity, stop both their side and your side from bigotry, and, probably the thing that would get young men on board the most:

Actually trying to solve the problems young men are going through.

Be nice and respectful to them and masculinity. Like “It’s masculine to protect the oppressed”

Don’t belittle anyone for that matter, such as based on race, gender or religions, even if you’re upset at that grouping.

As a mom of men, it has always concerned me that, while we were supporting our girls, we left our boys to flounder a bit. We spent so much time telling girls that they could do anything and they could be ‘just as good as the boys’ and talking to women about glass ceilings and ‘don’t let the man keep you down.’ What did we tell our boys or rather what did they hear?

Start by no longer telling men who have done nothing wrong they are responsible for the misdeeds of others. It breeds resentment and closes people to anything else you have to say.

Male stereotypes have to be culturally broken first. Men are being taught that showing any emotions other than anger and hate is effeminate. They’re being taught that empathy is weakness, that education is stupidity, that freedom is slavery.

Everything that makes men human is being stripped away, leaving a husk of burning hate awaiting marching orders. They need to reconnect to humanity.

I don’t know. How do you teach empathy?

I think instead of focusing on how to sell this product, we focus on the product itself because it’s impossible to sell something that Democrats keep pulling off the shelf as “defective.” Like any other item that people buy, committing to something only to have the “company” do a 180 and stop supporting it immediately after your “purchase” is just going to drive people away.

Most Democrats only seem interested in pushing progressive policies right up until they get elected and then it’s always “not the right time” after the election.

Edit: also the product would sell itself if they actually implemented them and improved people’s lives. It’s kind of hard to deny things that exist right in front of your face, but we never seem able to get to that point because corporations and genocidal “allies” always take precedence over the American people regardless of which of these two parties hold office.

It’s not a rhetorical problem. It’s a propaganda problem. People aren’t being reasoned into right wing politics. It’s being beaten into their heads day and night by talk radio, cable news, local news, and YouTube; and this has been going on very deliberately for decades. The right wing powers-that-be have been busily, patiently, creating a massive, pervasive propaganda machine for a long time while the left sat on their hands. We’re now seeing the results: a world where the right can do and say literally anything they want without consequence. Their base is very literally brainwashed through brute force repeated messaging that nobody can compete with.

We needed the Democrats to do something about this propaganda machine before it became unstoppable. They already didn’t do that.

The best thing any of us can do is try to steer kids away from the propaganda before they get sucked in.

Better marketing.

Drop policies that have been consistent long-term losers like expanded gun control.

Force through policies that improve their lives at the cost of others, for example, healthcare paid for by taxing billionaires